Linq Analytics Use Case: Mitigating Cost of Rep Conflict

Posted on September 3, 2021 by Brandon Swalve

One of the core use cases of leveraging a Master Data Management Lite framework is to help identify and remediate potential sales conflicts across enterprise customers as early as possible. The opportunity cost of conflict can be significant, and in the case of post-merger integrations, it can lead to significant value erosion of both expected

Decision and Approach

Posted on August 3, 2021 by Brandon Swalve

This is the third of three posts outlining the challenges, alternatives, and decision processes we faced in our customer data journey that led to the inception of Linq Analytics. Please check out our prior posts for parts one and two.  As our leadership team evaluated the customer data options in front of us, cost and

Alternatives to Legacy MDM Solutions

Posted on August 3, 2021 by Brandon Swalve

As we indicated in our prior blog post, we were trying to solve our customer data management issues and accomplish the following objectives: Improve our understanding of product ownership and white space across our global customer base Mitigate sales team overlap in account coverage (and therefore mitigate expensive rep conflict) Reduce manual data manipulation and

MDM Lite: The Start of Linq Analytics

Posted on July 19, 2021 by Brandon Swalve

Background In 2018, my analytics team and I were fighting an all-too-common battle: our marketing, product, sales, and finance teams wanted cleaner customer account data. They wanted it yesterday, yet nobody – ourselves included – was prepared to undertake a $2+ million investment over an 18-24 month period only to have semi-usable data that injected