Linq Analytics Blog – Linq Analytics

How LinqIQ Works

Posted on November 9, 2021 by Brandon Swalve

In an age of digital transformation where data is a primary asset, having a clean and consistent view into customer relationships can be a competitive advantage. Linq provides Clients a clean and continuously maintained customer account hierarchy to derive accurate conclusions from their go-to-market data. In this blog post, we will outline the methods Linq

Linq Analytics Use Case: Effortless Improvement of Hierarchy Results

Posted on September 9, 2021 by Maggie Lazaroski

As our previous blog posts have discussed, our SLED customer account hierarchy system adds a large amount of value to our customers and their data management processes. The results of our algorithm, proprietary master data, and ‘crowdsourced’ superset of SLED entities can provide an accurate, consistently maintained, and adaptable view into not only US federal

Linq Analytics Use Case: Mitigating Cost of Rep Conflict

Posted on September 3, 2021 by Brandon Swalve

One of the core use cases of leveraging a Master Data Management Lite framework is to help identify and remediate potential sales conflicts across enterprise customers as early as possible. The opportunity cost of conflict can be significant, and in the case of post-merger integrations, it can lead to significant value erosion of both expected

Global Customer ID – The Key to Unlocking the Value of Linq

Posted on August 17, 2021 by Brandon Swalve

While we get excited talking about our technologies like advanced grouping and matching algorithms, Linq has the most tangible impact by providing you two keys that can unlock value across your CRM and ERP instances. Each and every Account record from your CRM and ERP instances is assigned a LinqGlobalParentID (first key) and a LinqParentID

Decision and Approach

Posted on August 3, 2021 by Brandon Swalve

This is the third of three posts outlining the challenges, alternatives, and decision processes we faced in our customer data journey that led to the inception of Linq Analytics. Please check out our prior posts for parts one and two. As our leadership team evaluated the customer data options in front of us, cost and

Alternatives to Legacy MDM Solutions

Posted on August 3, 2021 by Brandon Swalve

As we indicated in our prior blog post, we were trying to solve our customer data management issues and accomplish the following objectives: Improve our understanding of product ownership and white space across our global customer base Mitigate sales team overlap in account coverage (and therefore mitigate expensive rep conflict) Reduce manual data manipulation and

MDM Lite: The Start of Linq Analytics

Posted on July 19, 2021 by Brandon Swalve

Background In 2018, my analytics team and I were fighting an all-too-common battle: our marketing, product, sales, and finance teams wanted cleaner customer account data. They wanted it yesterday, yet nobody – ourselves included – was prepared to undertake a $2+ million investment over an 18-24 month period only to have semi-usable data that injected